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    Submissions closed on 22 September. The equivalence clock did not stop.

    25 September 2026 · 9 min read · Regulation · By Fliss Roberts

    MPI's consultation on New Zealand's organic regulations closed on 22 September 2026. From the outside, what follows looks like nothing happening: officials read submissions, a summary appears at some point, amendments are drafted. It is the quietest and most consequential part of the process, because the decisions made in it are what an overseas regulator will later be asked to accept as equivalent to their own.

    Here is what happens next, why the timing matters more than it looks, and what the market on the other side of it is actually worth.

    What happens next

    MPI analyses the submissions, publishes a summary of what it heard, and puts recommendations to the Minister. Where a change requires it, amendments to the Organic Products and Production Regulations 2025 and the Organic Standards Regulations 2025 follow.

    One date does not move while that happens. Regulation 10 of the Organic Standards Regulations 2025 brings all 6 standards into force on 31 March 2028: plants, plant products and fungi; wild harvest; livestock; aquaculture products; bees and bee products; and processed products. Everything under consultation is about the shape of the regime that arrives on that date, not whether it arrives.

    The practical consequence for an operator is that the transition period is now shorter than the consultation made it feel. What was on the table is set out in the 5 posts below; what matters from here is that the work an operator has to do does not begin when the rules are finalised. It begins now, because the evidence a verifier looks at in 2028 is the record you are keeping in 2026.

    This is an equivalence question, not a paperwork question

    New Zealand's organic equivalence with the European Union remains in place. The European Commission's December 2025 proposal extends the deadline for converting equivalence arrangements into formal trade agreements from 31 December 2026 to 31 December 2036, and MPI has confirmed negotiations with the EU are underway. We covered what that extension does and does not do in the EU organic equivalence extension.

    An extension buys time. It does not change the condition attached to it. Equivalence rests on a counterpart regulator being able to satisfy themselves that New Zealand operates a working assurance system: a standard that is finished, certifiers recognised against it, and records that can be produced on demand. OANZ's 2025 market report lists securing organic equivalency with the EU and the USA as a national priority, and notes that at the time of writing the National Organic Standard remained incomplete despite the Act passing in 2023.

    That is the real reason the quiet period matters. The thing being negotiated is not a document. It is a demonstration.

    The market on the other side

    The case for getting this right is not defensive. According to OANZ's 2025 Aotearoa New Zealand Organic Sector Market Report, the global organic food and beverage market was worth approximately US$250 billion to US$280 billion in 2024, and is forecast to reach approximately US$650 billion by 2033, a compound annual growth rate estimated at between 11% and 14%. The Asia Pacific region is the fastest growing.

    New Zealand's own sector reached NZ$1.18 billion in 2024, up from NZ$723 million in 2020. Exports account for NZ$606 million of that, up from NZ$420 million, a compound annual growth rate of 9.6%, which the report notes is more than double the average growth of total primary sector exports over the same period.

    Where those exports go, and what they are:

    • By destination: the USA takes 28.5% of New Zealand's organic exports, the European Union 18.4%, Australia 18.2% and China 10.4%.
    • By category: fruit and vegetables including kiwifruit account for 40.3%, dairy for 35.3% and wine for 12.2%.

    Read those two lists together and the exposure is obvious. Nearly half of the value goes to the two markets where equivalence is unfinished business, and almost 9 out of 10 export dollars come from 3 categories. OANZ names organic lamb, beef and wool as segments where international demand meets New Zealand's natural advantages and where the sector is underdeveloped.

    The supply side is the part worth sitting with. Certified organic land in New Zealand reached 89,544 hectares in 2024, an increase of 4.3% since 2020, and remains at 0.6% of total agricultural land against roughly 2.1% globally. The report also finds conversion rates have declined, citing a lack of incentives and rising cost pressures. A market growing at 11% to 14% a year is not being met by a supply base growing at 4.3% over 4 years. That gap is the opportunity, and it is not one New Zealand is currently taking.

    The export base that already exists

    Equivalence is argued at the level of systems, but it is tested at the level of a single certificate, so it is worth looking at what New Zealand already has.

    ANZOC's directory lists 902 active New Zealand certified operators. Of those, 522 carry the EU on their certificate and 458 carry the USA. That is a real export base, already certified for the two markets where the equivalence question matters most.

    What to do in the quiet period

    The window OANZ describes is not rhetorical. A market forecast to more than double by 2033 will be supplied by someone. The question the next 18 months answer is whether the country with a credible organic story and a finished regulatory system is this one.

    Ngā mihi nui.

    Fliss Roberts

    Founder, Greenback. Previously in organic certification operations at BioGro New Zealand.

    Sources

    1. Organics Aotearoa New Zealand, 2025 Aotearoa New Zealand Organic Sector Market Report (executive summary, global market and international equivalency sections): oanz.org
    2. Organic Standards Regulations 2025, regulation 10: www.legislation.govt.nz/regulation/public/2025/0197/latest/whole.html
    3. Organic Products and Production Regulations 2025, Schedule 3: www.legislation.govt.nz/regulation/public/2025/0196/latest/whole.html
    4. MPI, proposed changes to New Zealand’s organic regulations (consultation closed 22 September 2026): www.mpi.govt.nz/consultations/proposed-changes-to-new-zealands-organic-regulations
    5. Operator and market counts are from the ANZOC directory as at 8 October 2026.

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